Forests are cool.  

Forests are essential to our future, it's a fact. They represent one of the largest, most cost-effective climate solutions available today according to pretty much every scientist on this planet. Let’s have a quick look to some of the best superpowers our trees have. 

  • Cleaning the air and water from all the nasties.
  • Producing quality oxygen for all
  • Creating natural homes for marvellous creatures
  • Cooling our cities and villages
  • Keeping dirt in its place
  • Doing the rain dance


We share the vision of slowing, halting and reversing global forest loss linked to ordinary toilet paper by using naturally renewable and fast-growing bamboo while planting trees where afforestation is essentially needed. 

We want to prove that having an impact is easy and it starts by switching toilet paper. We commit 50% of our profits to plant trees and aim to plant 1 million trees by 2025.

Let's roll up our sleeves!

Incredible partners.

We teamed up with the experts from WeForest to successfully complete this mission. No need to say they're doing an amazing job. 

WeForest is an NGO created in 2009  by Marie-Noëlle Keijzer whose core mission is regenerating healthy forests by intensively planting trees across the globe, carefully protecting biodiversity and empowering local communities to take action.

We’ve chosen to contribute to the Luanshya, Zambia project and engage smallholder farmers in reversing deforestation in the Copperbelt region.

To date, we’ve successfully planted 2650 trees thanks to their incredible work. Check out our latest planting certificate (December 2019) and our WeForest webmap to track the evolution of the project. 


Impact is structuring an essential part our DNA and we’re currently applying for a Pending B-Corp certification. These hybrid businesses infuse impact in everything they do and use their profits as a force for good. That’s the way to go!

Check out their website for more info: B-Corp