We are on a mission to protect our precious rainforests, plant millions of trees and reconnect ourselves to nature for the better good.

50% of our profits donated to plant trees.

We believe protecting and regenerating healthy forests is the most impactful way to offer a bright future to the living world. That's why we're thinking big!

We proudly commit 50% of our profits to plant trees every year. 

Our goal? Reaching 1 million trees by 2025 while slowing down deforestation linked to toilet paper, protecting biodiversity and empowering local communities.

And what if you were helping us from your little corner of paradise?


Generosity is at the heart of our experience so the more you do your business with us, the closer we get to the million seeds planted.

All your contributions go directly to sustainable and community-owned planting projects in Zambia.


As impact-driven entrepreneurs, giving back to incredible charity partners is essential and we hope to encourage more and more project leaders to go down the same path.

Nature is calling.

Order now.

Order now, get your 100% FSC® bamboo toilet paper delivered home and start planting trees today. It’s the easiest way to do good!

Connect with us.

Sign up to our newsletter and follow our tracks @joinmima on our social media channels. Share your unwrapping moments and tag us for a repost. #joinmima

Track your impact. 

Stay comfortably seated while we take care of your impact. You can already explore the webmap and see how our planting project is going in Luanshya, Zambia.